Misfits Packaging

Services

Conceptual Branding | Packaging

Softwares used

Illustrator | Photoshop

Timeline

1 Week

This packaging design for a botanical gin reflects the theme of not quite fitting in, a common experience in the queer community. The logo features uneven lettering and a mismatched key and keyhole, symbolizing disconnection while celebrating individuality. Inspired by 1930s speakeasies, the design evokes a vintage and rebellious spirit, perfectly capturing the essence of a queer-friendly brand.

Misfits Packaging

Services

Conceptual Branding | Packaging

Softwares used

Illustrator | Photoshop

Timeline

1 Week

This packaging design for a botanical gin reflects the theme of not quite fitting in, a common experience in the queer community. The logo features uneven lettering and a mismatched key and keyhole, symbolizing disconnection while celebrating individuality. Inspired by 1930s speakeasies, the design evokes a vintage and rebellious spirit, perfectly capturing the essence of a queer-friendly brand.

Misfits Packaging

Services

Conceptual Branding | Packaging

Softwares used

Illustrator | Photoshop

Timeline

1 Week

This packaging design for a botanical gin reflects the theme of not quite fitting in, a common experience in the queer community. The logo features uneven lettering and a mismatched key and keyhole, symbolizing disconnection while celebrating individuality. Inspired by 1930s speakeasies, the design evokes a vintage and rebellious spirit, perfectly capturing the essence of a queer-friendly brand.

Purple Misfits Gin bottle with white label, lying on a purple surface.
Purple Misfits Gin bottle with white label, lying on a purple surface.
Purple gin bottle with "Misfits" label on purple background.
Purple gin bottle with "Misfits" label on purple background.
Purple gin bottle with "Misfits" label on purple background.
Metallic purple Misfits gin bottle with white label & Queers & Cheers tag.

Misfits is exclusively served at

Queers and Cheers

Services

Conceptual Branding

Softwares used

Illustrator | Photoshop

Timeline

6 Weeks

Queers and Cheers is a concept brand that channels the secrecy and vibrancy of 1930s speakeasies. The identity features a bold color palette and period-accurate typefaces to capture an unapologetic, vintage spirit. Centered on a logo that uses negative space to reveal a glass between two faces, the design celebrates shared community and the historic gathering spaces of queer culture.

Misfits is exclusively served at

Queers and Cheers

Services

Conceptual Branding

Softwares used

Illustrator | Photoshop

Timeline

6 Weeks

Queers and Cheers is a concept brand that channels the secrecy and vibrancy of 1930s speakeasies. The identity features a bold color palette and period-accurate typefaces to capture an unapologetic, vintage spirit. Centered on a logo that uses negative space to reveal a glass between two faces, the design celebrates shared community and the historic gathering spaces of queer culture.

Misfits is exclusively served at

Queers and Cheers

Services

Conceptual Branding

Softwares used

Illustrator | Photoshop

Timeline

6 Weeks

Queers and Cheers is a concept brand that channels the secrecy and vibrancy of 1930s speakeasies. The identity features a bold color palette and period-accurate typefaces to capture an unapologetic, vintage spirit. Centered on a logo that uses negative space to reveal a glass between two faces, the design celebrates shared community and the historic gathering spaces of queer culture.

Queers & Cheers bar window, logo of two faces forming a wine glass.
Queers & Cheers bar window, logo of two faces forming a wine glass.
Queers and Cheers matchbox
Queers and Cheers menu
Queers and Cheers coasters
Queers and Cheers coasters
Queers and Cheers matchbox
Queers and Cheers menu
Queers & Cheers Speakeasy and Cocktail Bar menu.
Queers & Cheers Speakeasy and Cocktail Bar menu.