Utah Marriage and Family Therapy Clinic sought a new visual identity that would immediately evoke feelings of comfort, safety, and intimacy. The primary logo utilizes a stained glass motif, reflecting the welcoming architecture often found above the front door of a home. This symbol is paired with a color palette of deep, earthy tones to create a look that is both trustworthy and distinct.

The full rebrand covers a responsive logo suite, custom patterns, typography, and a detailed brand guide. The scope also extended to business card design and imagery guidance to maintain a consistent feel across all platforms. Every element works together to strike a balance between professional clinical care and the warmth of a supportive, personal space.